MUMBAI – MAHARASHTRA – INDIA SEPTEMBER 17 , 2012 00.40 A.M.
It is a unique example . It is very rare . It doesn’t happen very often that the man who created the brand was eclipsed by it . Amul became more famous than its creator Dr. Verghese Kurien . Amul baby became a part and parcel of our lives .
Known as Milkman of India , Dr. Verghese Kurien , died on September 09 , 2012 at the age of 90 . He was father of The White Revolution in India . He was the initiator of the Operation Flood and he founded the largest milk cooperative movement in the world , known as Amul . It is considered World’s Biggest agricultural Development Programme . He is solely responsible in making India the largest milk producer country of the world , though few years before his advent , India was a milk deficient nation . After his arrival on the scene , India even surpassed United States of America in milk production .
Gujarat Co-Operative Milk Marketing Federation was owned and managed by farmers and run by professions . As the founding chairman of the GCMMF , Kurien was instrumental in creation and success of the Amul brand of dairy product .
I came to know about his work when I saw ” Manthan ” [ 1976 ] , a film directed by Shyam Benegal . It was a novel experience . In stead of a regular producer , this film was funded by the 5 Lakh members of the GCMMF . They each contributed INR 2.00 each and thus funded the film . It won critical acclaim and even won 3 National Awards . It had brilliant performances by Naseeruddin Shah , Smita Patil , Girish Karnad , Amrish Puri and Anant Nag . I , for the first time , noticed the performance of Kulbhushan Kharbanda in the film . Film’s title song ” Mero Gaam Kathaparey ……………” , sung by Preeti Sagar , still haunts me . In 1976 it was the official entry of India for the Academy Awards .
Dr. Verghese Kurien was awarded Padma Shri in 1965 , Padma Bhushan in 1966 and Padma Vibhushan in 1999 by the government of India .
It is sad that during his last years Dr. Kurien was ousted from the organisation , which he founded and nurtured , by a unscupulous colleague . In 2006 he was forced to quit the post of Chairman of GCMMF . He resigned and retired .
I deeply mourn his death . Farewell milkman ! You changed the definition of our quintessential milkman .
MUMBAI – MAHARASHTRA – INDIA
- India’s milkman Verghese Kurien passes away (datadiary2012.wordpress.com)
- Remembering Verghese Kurien, the Milkman of India (ibnlive.in.com)
- Father of White Revolution Verghese Kurien dies at 90 (ibnlive.in.com)
- Verghese Kurien an epitome of dedication: Modi (ibnlive.in.com)
- Tribute to a Milkman (starscrutiny.wordpress.com)
- Verghese Kurien, leader of India’s dairy revolution, dies at 90 (vancouverdesi.com)
- ‘India’s milkman’ dies (english.ruvr.ru)
- India’s Dairy King Leaves Behind `a Butter Place’ – Bloomberg (bloomberg.com)
- Leader of India’s dairy revolution dies (seattletimes.com)
- Amul Girl weeps for first time to pay homage to Kurien – Rediff.com Business (parkhe.typepad.com)
Filed under: Obituary Tagged: | Acting Trainer, Amul, Amul Baby, Amul Dairy Products, Amul Factory at Anand, Anand - Gujarat, Diction Trainer, Dr. Verghese Kurien, Father of the White Revolution in India, Film, GCMMF, Girish Karnad, Gujarat, Gujarat Co-Operative Milk Marketing Federation, Hindi Teacher, India, Kamal Nayan Chaturvedi, Kurien, Manthan, Mumbai, MUMBAI - MAHARASHTRA - INDIA, Naseeruddin Shah, Obituary, Operation Flood, Operation Flood in India, Shyam Benegal, Smita Patil, Utterly Butterly Amul, Verghese Kurien, Vidur, Vidur Chaturvedi, Vidur on Twitter, Vidur's Blog, White Revolution of India