Verghese Kurien : ” Utterly Butterly …. ” Milkman


MUMBAI – MAHARASHTRA – INDIA           SEPTEMBER 17 , 2012           00.40 A.M.

It is a unique example . It is very rare . It doesn’t happen very often that the man who created the brand was eclipsed by it . Amul became more famous than its creator Dr. Verghese Kurien . Amul baby became a part and parcel of our lives .

Amul Milk

Amul Milk (Photo credit: Artiii)

An Amul butter ad on Pakistan's Kargil War fia...

An Amul butter ad on Pakistan’s Kargil War fiasco. The image shows the “Amul baby” in between George Fernandes and Atal Behari Vajpayee. (Photo credit: Wikipedia)

Known as Milkman of India , Dr. Verghese Kurien , died on September 09 , 2012 at the age of 90 . He was father of The White Revolution in India . He was the initiator of the Operation Flood and he founded the largest milk cooperative movement in the world , known as Amul . It is considered World’s Biggest agricultural Development Programme . He is solely responsible in making India the largest milk producer country of the world , though few years before his advent , India was a milk deficient nation . After his arrival on the scene , India even surpassed United States of America in milk production .

English: Entrance of AMUL factory, Anand

Entrance of AMUL factory, Anand (Photo credit: Wikipedia)

English: Amul Plant at Anand featuring the Hig...

Amul Plant at Anand featuring the High capacity Milk Silos (Photo credit: Wikipedia)

Gujarat Co-Operative Milk Marketing Federation was owned and managed by farmers and run by professions . As the founding chairman of the GCMMF , Kurien was instrumental in creation and success of the Amul brand of dairy product .

English: Amul has spurred the White Revolution...

Amul has spurred the White Revolution of India, which has made India the largest producer of milk and milk products in the world. (Photo credit: Wikipedia)

I came to know about his work when I saw ” Manthan ” [ 1976 ] , a film directed by Shyam Benegal . It was a novel experience . In stead of a regular producer , this film was funded by the 5 Lakh members of the GCMMF . They each contributed INR 2.00 each and thus funded the film . It won critical acclaim and even won 3 National Awards . It had brilliant performances by Naseeruddin Shah , Smita Patil , Girish Karnad , Amrish Puri and Anant Nag . I , for the first time , noticed the performance of Kulbhushan Kharbanda in the film . Film’s title song ” Mero Gaam Kathaparey ……………” , sung by Preeti Sagar , still haunts me . In 1976 it was the official entry of India for the Academy Awards .

Manthan

Manthan (Photo credit: Wikipedia)

Dr. Verghese Kurien was awarded Padma Shri in 1965 , Padma Bhushan in 1966 and Padma Vibhushan in 1999 by the government of India .

It is sad that during his last years Dr. Kurien was ousted from the organisation , which he founded and nurtured ,  by a unscupulous colleague . In 2006 he was forced to quit the post of  Chairman of GCMMF . He resigned and retired .

I deeply mourn his death . Farewell milkman ! You changed the definition of our quintessential milkman .

 

VIDUR

MUMBAI – MAHARASHTRA – INDIA

www.vidur.co.in

www.kreatingcharakters.net

www.vidurfilms.com

www.twitter.com/VidurChaturvedi

www.jaibhojpuri.com/profile/VidurChaturvedi

One Response

  1. Thanks for the Pingback. 🙂 nicely written post.

    Like

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